Articles

The Changing Face of Law Firm Marketing – Part 2

In my last post I reached the conclusion that the process by which lawyers engage with their clients is changing. More specifically, the period between initial engagement and an established relationship is longer, and far less profitable, than it used to be. As a result, firms need to accelerate the process, and provide the necessary service as cost effectively as possible.

The Changing Face of Law Firm Marketing

I’ve been thinking lately about how the changes in the profession over the last few years have affected law firms. In particular, how it has affected law firm marketing.

Two of the (many) themes I hear when speaking with firms are, firstly that while work volumes are increasing, that work isn’t nearly as profitable, and secondly, clients are no longer as loyal as they were.

How to Survive a Law Society Inspection

Law Society Inspections can be a daunting prospect; however with an understanding of the rules, coupled with proper procedures and processes in place to ensure compliance, they should not be seen as daunting but instead a positive experience.

The Profession in 2014

One of the many things I enjoy about my role at the Cashroom is I have the opportunity to travel around the country and speak to lots of lawyers.

Now, some may say this is a chore rather than a joy, but it gives me the opportunity to talk to lots of people about their business and how they see the future of the profession – from Finance Directors of 50+ partner firms, to sole practitioners.

Website Marketing for Lawyers

 

Benny Placido, Business Development Director at BlueMungus Ltd, suggests some priorities for better website marketing.

Introduction

Clients have changed. How they find information, what they can find and how they behave is now different.