The dinner suit is getting far more use over the last month or two than it has for ages. I had to dust it down and there was of course the fear that pandemic pounds would have made me unable to get into it any more.

Cashroom was at the Modern Law Awards and we had decided to go mob handed. We were glad to be sharing a table with Amy Bell, Lara Squires and Louise Gilbert who helped us to do justice to the wine on the table.

For any event at all, but even more when the cost is not minor, our CEO Chris O’Day is keen to understand the Return On Investment. We had taken the decision to sponsor the champagne reception and with that and the hotels and travel costs this was always going to be one of the biggest single events in our calendar.

As far as ROI is concerned I’m sure that the brand building and networking will bear fruit.

However I’d say that one of the most valuable elements of this event was in fact the rekindling of relationships. Teams, Zoom etc- they’re great and have no doubt permanently altered how people will approach meetings and engagement. But the joyous energy that buzzed around the venue at this event was testament to the fact that human face to face contact is still valuable. In fact it’s essential in my view. While some of the talk was about business (the value of particular networking groups, system choices, tech developments and innovation) far more time was spent laughing, small-talking, dancing and generally engaging with each other in a way that solidifies existing friendships and alliances and begins to create new ones.

So, having the Cashroom logo painted on my face may seem frivolous but I’m sure there will be ROI to come…

Alex Holt, Director of Business Development

About Cashroom

Cashroom provides expert outsourced accounting services for Law Firms including Legal Cashiering, Management Accounts and Payroll services. Our mission is to free lawyers from the complexities of legal accounting by supporting the industry with accurate management information and allowing lawyers to do what they do best – practice law.

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We’ve been with Cashroom for quite a few years now, and I would never go back. In any business, and particularly in times of uncertainty, it’s important to control your costs, and that’s exactly what you help me do.

Sharon Needle
Sharon Needle
Managing Partner, Needle Partners
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