Event season is upon us, and it is always a busy time of year for the industry. It is great to get out and about to strengthen your firms and your personal network. Success in the legal industry isn’t soley determined by the quality of a firm’s services, it is also influenced by the strength of the firm’s network, its ability to connect with potential clients, peers, partners. Networking and events play a pivotal role in shaping a law firm’s brand, driving business growth, and acquiring new clients. Effectively using the event season to network and reinforce your brand can contribute to expanding your reach and influence on the sector, as well as having a great time and catching up with friends at some fantastic events!  

Building a Strong Brand Identity 

  • Visibility and Recognition  

Networking events provide law firms with the opportunity to showcase their expertise, values, and unique selling points. Attending regular networking events or joining networking groups allows lawyers to actively engage with the community and therefore become recognisable figures and in turn, the firm gains greater visibility and brand awareness.  

  • Establish Expertise  

Participating in industry specific events by attending, speaking, exhibiting or simply joining conversations allows firms to position themselves as experts in their area of work. Sharing insights and knowledge during panel discussions or presentations helps to solidify their reputation and credibility.  

Expanding your Client Base  

  • Lead Generation 

Networking events are goldmines for generating leads. Events are an opportunity to meet potential new clients face to face, creating a personal connection, which can be far more effective than cold outreach. Attendees often prefer working with firms they’ve met in person or seen speak at events.  

  • Referral Opportunities  

Networking isn’t just about meeting potential clients; it is also about forging relationships with other firms and suppliers. Law firms can establish referral networks with lawyers in complementary practice areas or clients who serve the same client base, creating a mutually beneficial system for sourcing new clients.  

  • Client Retention 

Events and networking also serve as a means to retain existing clients. Clients appreciate that firms make an effort to stay engaged and informed about their industries and legal needs. Events are a great way to connect and catch up with your clients, ensure everything is working well and if there are any issues, events can be an opportunity to iron them out.  

Staying Informed 

Industry events are also a great way to stay informed and ensure your firm is adapting to changing demands. Events offer the opportunity to network with other firms and suppliers and can provide valuable market intelligence for your firm. It’s great to know what the market is talking about; what issues clients and firms are facing and what the hot topics of conversation are. They are also a great way to stay informed on regulatory changes, gain competitive insights which allow you to adapt your strategies accordingly.  

Many exhibitions and conferences have a whole host of talks on which offer learning opportunities too, through workshops, panel discussions and presentations. This provides the chance for legal professionals to learn new skills and knowledge that can enhance their services and value proposition to clients. It’s also a great way to stay informed on what is happening in the market itself.  

Events are for the long game  

Building relationships through networking events helps establish trust and credibility for your firm and personal brand. When potential new clients meet lawyers and staff in person or engage in meaningful conversations, it fosters a sense of trust that can be hard to achieve through online interactions. Networking isn’t just about the short-term gains; it’s about building longstanding relationships. Over time, these connections can lead to long term partnerships, strategic alliances, and even mergers, all of which can significantly benefit law firms.   

Networking and events are indispensable tools for lawyers and law firms for brand building, business development and client acquisition. In a highly competitive market, the ability to connect with others, showcase expertise and foster meaningful conversations can make all the difference. To thrive and grow, law firms should view networking and events as a strategic investment in the firm’s future. By actively engaging in events, law firms can extend their influence, enhance their reputation and open doors to a world of opportunities.  

We’ve listed below some great events that the team at Cashroom will be attending over the next couple of months. It is always a pleasure to meet up with so many friendly faces and make new connections too. If you are attending any of these events, make sure to come and say hello to the team!  

E: info@thecashroom.co.uk 

P: 01695 550950 

Contact Us

About Cashroom

Cashroom provides expert outsourced accounting services for Law Firms including Legal Cashiering, Management Accounts and Payroll services. Our mission is to free lawyers from the complexities of legal accounting by supporting the industry with accurate management information and allowing lawyers to do what they do best – practice law.

‘The Cashroom have been an integral part of MBM from their inception. They has supported the growth of MBM from a small firm of 15 people all the way to the 70+ partners and staff now working in the firm. I have first hand experience of the wealth of skill employed within the business and the cashiering knowledge is unrivalled. The fluid ability of Cashroom to adapt to the changing requirements of a firm on a daily basis, as well as the ability to cover holiday periods seamlessly would be a benefit to any law firm. The Cashroom portal provides a first class workflow system for all cashiering requests and, more importantly, provides the level of security that email instructions do not. Cashroom provide both a cost effective fully outsourced service that can deliver almost everything that an internal finance team would be charged with, as well as a wraparound service to support an internal finance team.’   

Stewart MacBride
Finance Director, MBM Commercial LLP
Sign Up to our Monthly Newsletter