“5 Years of Innovation in the next 18 months” – Part 3
So, to recap – business are facing unprecedented change forced on us by the COVID pandemic, and the lockdown. We’re being forced to make big changes, fast …. and we really don’t like it!
We’re being challenged to break things and make them better.
So what might a law firm think about?
Sales Process
Do you have a sales process that is rigorous, data driven and measurable? Do you know where your clients come from? How do they find you? Do you have a process that takes them (in a systematic and trackable way) from enquiry to closed?
A couple of years ago, we were using Hubspot, an “off the shelf” sales tools, but it wasn’t quite working for us. In response we developed a module for our Portal (the tool we use to communicate with our clients). We created a Sales Pipeline, represented as a Kanban Chart, showing all our current prospects and their progress towards a sale.
It allows us to track progress, hold our sales team to account on that progress, and provide data for analysis and insight.
(For clients wondering, it’s a module available for internal use, and not displayed to clients! Get in touch if you want to know more.)
Is there scope to develop or improve your sales process? How does it need to change, now that face to face interaction is much less common?
Management Accounts
Do you know exactly where your business is? Do you know how much you made last month, which department/lawyer made it, and how that compares to the position last year? How much cash will you have in the bank next month, in 3 months, in a year? And can you “flex” these projections, taking into account all the uncertainties we face?
I’m embarrassed to admit that, before I met Catherine (the Cashroom’s founder, our Chariman, and from the outset, my Finance Director in a previous life as managing partner of a law firm), I didn’t know the difference between profit and cash, a balance sheet was a mystery, and I had never looked at a cashflow projection in my life!
But I suspect I wasn’t the only one, and I’m probably still not. If you’re one of these people (or suspect you might be(!)) the most important innovation you can make in the post COVID business world, is to have prepared regular, reliable and helpful management accounts.
Reliable and up to date management accounts and management information makes everything easier. It makes the uncertain, more certain and makes it easier to deliver changes and innovation – because, if you know where you are, working out where you’re going, how to get there, and what you need on the journey, is so much easier.
Business Processes Improvement
Is there something in your business that drives you nuts? A process or a procedure that’s grown up over time, driven by “its good enough for now”, with no regard to the bigger picture? Well sort it now!
Even if its “OK” ….. “”if it’s not broken, break it and make its better”!
And, if it’s got anything to do with the flow of money and cash through your business, how you run your accounts team, and how you ensure compliance with the rules … we can help!
David Calder, Managing Director at The Cashroom Ltd
For more information about our services.

In 1942, after the battle of El Alamein, Churchill said …..
I was fortunate enough to attend the Legal Futures Innovation Conference in London at the end of last year. This is one event that always manages to draw some of the leading lights in the legal sector to talk and share their experiences, news and views on what the future may hold for the profession, and delivery of legal services.
A very basic example – using double computer screens for staff who regularly have to take information/data from one location e.g. an email, and enter it into another, e.g. your practice management system, or online banking platform. The time saving, and increased accuracy of data entry, multiplied by the amount of times the activity is done on a daily/weekly/monthly/yearly basis, is significant. The cost is as little as about £80 for an extra screen!
Legal process outsourcing enables legal teams to focus on what they do best. This is important as modern law firms have to be agile, allowing them to move in and out of legal markets as demand changes. Traditionally, providing new service offerings may have necessitated the hiring of new resources, training, and the implementation of new systems and processes, but in the age of legal process outsourcing, law firms can now focus on their core competencies.
Once these daily tasks have been done, we then focus on queries from our clients and ensuring any ad-hoc tasks are completed. This can range from our regular compliance checks (credit balances not moved in two months for example) to preparing a purchase ledger payment run. Different practice management systems are not the only challenge that we face. Our clients work in various locations and practice different types of the Law.
The vast opportunity of increased legal innovation and efficiency
Law firms are also realising the importance of law firm efficiency by freeing up resources to work on more complex and, ultimately, higher-value work. In addition to technology, outsourcing of essential business services is enabling internal legal resources to focus on what they do best – practice law. Small, medium, and large Solicitor practices are increasingly utilising the knowledge and skills of external business services, including cyber security specialists, IT, and financials (
According to the UK’s
When assessing law firm data security risks where third parties are used to process data on behalf of the controller, it is essential to ensure that the processor is able to comply with their legal obligations under GDPR – this should not just be assumed. Failure to verify this could lead to a ‘supply chain compromise’ whereby the third party fails to adequately secure the IT systems that hold your (and your clients) data.
6000 people in the UK still have a black and white TV licence. 6000! Why on earth is that the case in 2020?
After all, the cost of something is always relative to the worth it represents to the buyer, isn’t it?
OK or Even Keel – This is when your prospective clients are basically happy with their lot. It does not mean they are not a potential buyer, just that they don’t perceive an urgent need for what you’re selling. With this kind of client, it’s important to stay in communication. Keep them informed of your services and products. Make them aware of the benefits of working with you. But don’t in any way go for the hard sell. You want to be in their mind when they move into one of the other two modes.
Hope or Aspiration – these clients are a different challenge. Perhaps they are growing a business or trying to do deals. They have a big idea and they are buying your services as part of a strategic plan. You will need to convince them you can match their requirements and ambitions with a service that enables them to achieve their goals. Should you consider a more project based approach to deliver your services in alignment with the client’s timescales, and should that lead to a slightly different discussion around pricing?
It’s no secret that law firms are a particular target for cyber criminals, so it’s imperative to find out what defences an outsourced legal cashiering firm have in place.. At The Cashroom, we offer a secure end to end encrypted online portal to allow internal and external stakeholders to communicate and share information. We also hold an industry leading
The news is regularly showcasing headlines about companies experiencing cyber breaches, as criminals refine their skills, finding sophisticated ways to get their hands-on personal data and intercept financial transactions. So when was the last time you reviewed your law firm data security?
It is not surprising that more law firms are turning to portal technology to protect client and business information given the increased vulnerabilities to email communication.
detailed plan for the future. Sure, there were appraisals and performance reviews which set goals, and identified areas for improvement, but they were concerned more with performing better in your current role, rather than planning and preparing for future roles, and areas of interest. Have a think for moment – does your firm have a plan for developing its key people for the future?
So, perhaps there is some food for thought here for discussion at your next Partners meeting. Do you have the same people in mind to take over the reins, and how are you going to equip them with the skills to do so? I would suggest putting a realistic plan together, with clear and achievable objectives, put it in to practice as soon as possible, and keep in regular dialogue with the people involved. They will likely be motivated by the opportunity, bringing better engagement immediately, and more seamless business continuity and succession into the future.
Do you have all your eggs in one basket?
Getting the best from a pension